forum for formulation is a concept-led studio working at the intersection of drinks, design, and culture.
We design sensory brand experiences, translating how brands are felt through taste, atmosphere, and interaction.
We work across strategy, activation, content, and experience, using drink and sensory design as a medium.
Our projects span fashion collaborations, hospitality concepts, and bespoke R&D, each built around a distinct sense of place and taste.
Who We Are
Sophie Small is a classically trained chef (Le Cordon Bleu) whose work sits at the intersection of drinks, sensory design, and contemporary culture. Following time in Copenhagen at Restaurant Geist and Restaurant Sánchez, she developed an approach shaped by seasonality, ingredient provenance, and research-led flavour development.
In 2023, whilst living in Istanbul, she founded forum for formulation, a drink design studio working across brand activations, creative collaborations, and R&D for clients spanning fashion, hospitality, and luxury brands. Prior to culinary work, Sophie spent six years in the luxury fashion industry working across creative development, campaigns, and editorial direction.
Sophie Small, Founder + Drink Director
Sam Coldy is a photographer, multidisciplinary visual artist, and graphic designer with over 15 years of experience working with brands such as, Burberry, Adidas, Haagen Dazs, Nike, Penguin Books, Sonos, Sony Music, Stella McCartney, Warner, Birkenstock, Rambutan, Smart, and Toothsome Magazine.
Sam Coldy, Head of Photography + Visual
Genesis Lauu, Studio Manager
Genesis Lauu is a creative strategist with a focus on cultural programming, collaboration, and contemporary experience design. As Studio Manager, they shape the systems, partnerships, and creative processes behind the studio's work.